Samsung Ever Confess Design Crisis
The memo was sent by JK Shin, Samsung’s Head of Mobile Communications. In the email, Shin describes the differences in user experience (user experience) between Samsung and Apple’s smartphone, “is like the earth and sky”.
Citing page All Things D, it seems a memo that would not have taken Samsung to court, which in fact continues to hide. But this memo even appears as counsel John Quinn called Samsung about the “design crisis”, as Head of Strategic Samsung Justin Denison testify in court.
“A number of influential figures outside the company have come to the iPhone, and they said ‘Samsung boring’. During this time we put all our attention to Nokia, and concentration with everything in our power to things like Folder, Bar, Slide,” Shin wrote.
“Until when the UX (user experience) compared to our competitors unexpected, Apple iPhone, the difference is clear as Heaven and Earth. This is a design crisis,” continued the statement in an internal memo that Shin.
This memo clearly detrimental to Samsung, as long as Apple is accusing Samsung imitate their products. Apple was trying to claim damages of U.S. $ 2.5 billion to Samsung. Apparently, this email reinforced Shin Apple charges.
Because, Shin wrote: “I hear things like this: Let’s make something like the iPhone.”
“When any person (consumer and industrial) discuss UX, compare them, to challenge the iPhone. IPhone has become the standard. That’s what has happened,” wrote Shin.
Not only that, Shin was then compare the product with the Samsung Omnia’s iPhone. “Do you know how hard it is to use omnia? If you compare the 2007 version of the iPhone with the latest Omnia, Omnia if you could say it better? If you compare it with the iPhone UX, the difference is like heaven and earth,” said Shin.
Meanwhile, CNet quotes, Justin Denison said that Samsung makes a variety of smartphone models at the request of mobile operators in the U.S.. Operators like Samsung is unique in design in order to remain competitive. Denison and therefore show a portfolio of Samsung products to the jury.
“We just want to compete in the marketplace, and continue what we have done for 15 years,” said Denison.